Joel is a Cascade native who graduated from the Grand Rapids Christian Schools and went on to obtain an Economics degree from Calvin College. Joel started several small businesses while in and just out of college. It didn’t take long for the real estate and building industry to get into his blood. Joel began renovating and selling homes during which time he obtained his builders and real estate brokers license. In 1996 Joel founded Insignia Homes and helped to build that company until 2013 when he sold his interest there in order to found J. Peterson Homes. Joel is known for his attention to detail and love for design.
Our clients appreciate his involvement beginning in the planning stages of a project. Joel’s real estate background makes him an expert in site selection, advising clients on the condition of the market in the area they are considering building or renovating. Joel then works closely with the homeowner to select the architecture and design team so important to any project. Once construction begins, Joel works closely with his team and the homeowner to achieve successful outcomes every time.
Joel has been married to Kris for over 20 years and they currently reside in East Grand Rapids. They have children attending Michigan State University and another at the University of Michigan. While much of Joel’s free time is spent following his kids’ college lacrosse games, he also enjoys spending time at their cottage in Leland, going on hunting and skiing trips out West, and dreaming up the next coolest house. He also volunteers his time mentoring and tutoring at risk kids in the Grand Rapids Public Schools through KidsHope USA.